YAS MARINA, Abu Dhabi -- McLarens new executive director Zak Brown says flexibility will be the key to achieving his primary goal of bringing a title sponsor to the team by 2018.The American business man is due to join the company next month and will work alongside current COO Jonathan Neale to shape the direction of the team. Brown will focus more on the commercial responsibilities while Neales engineering background makes him better suited to the challenges the team faces on track.McLaren has not had a title sponsor on its car since Vodafone left in 2013, with the teams former CEO Ron Dennis famously unwilling to budge on the teams rate card. Brown says the global economy has made sponsors hard to come by and admits that achieving his goal of a title sponsor by 2018 is not going to be easy.Its a difficult environment for all of us, he said on his first appearance with the team in Abu Dhabi. Red Bull had a title sponsor, they dont now, its themselves. Ferrari go about things a little bit differently and then obviously Mercedes has been fortunate enough to have a title partner for some time.I think there are some serious head winds out there in this world -- whether its Brexit or the US election -- and so its a difficult environment. Its not an inexpensive sponsorship but it is great value and global, so when you break it down its money very well spent.But Ive not been on the inside, so I dont know how many near misses there have been and weve had a couple of close opportunities. So its hard, its very hard. By no means do I have a magic wand and think that having a title sponsor in 2018 is going to be an easy feat.Asked what he could bring to McLaren to change the situation, Brown said the most important factor is to be flexible enough to give sponsors return on investment.Ive got 22 years of experience of working with corporate partners, so I have got a very good understanding of what they want and how they operate and that is different today to how it was five, ten, 15, 20 years ago.Measurement is critical and return on investment is critical and then we have more competition among other sports and its going to be about understanding the market place and being flexible to a potential partners needs. So flexibility will be key.Brown said he would look to bring new names into the sport but also said there is also the possibility of poaching sponsors from rival teams.Im positive we are going to bring in new partners, we have for the last 22 years in motorsport and the last 12 in Formula One. Id like to think the well hasnt run dry in our talent in doing that, but its a competitive sport on and off the track so everyone at times talks to each others sponsors and its not unusual to see sponsors move. I dont think that will be any different moving forward. Jessie Bates III Jersey .B. - Sebastien Auger made 44 saves as the Saint John Sea Dogs edged the visiting Acadie-Bathurst Titan 2-1 on Saturday in Quebec Major Junior Hockey League action. Cheap Cincinnati Bengals Jerseys . The judges scored it 48-47, 48-47, 49-46 for Jones (19-1). It was the champions closest call. 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JOLIET, Ill. -- Asked what drivers worry him as he seeks a second-straight Sprint Cup title, Kyle Busch identified Kyle Larson and Martin Truex Jr.Both compete for smaller teams that get engines and other technical support from the large, multi-car organizations. And their success heading into the start of NASCARs 10-race playoff Sunday at Chicagoland Speedway is starting to annoy the big boys.It hurts to be outrun by somebody in your equipment, six-time champion Jimmie Johnson said.Of the 16 drivers to qualify for the season-ending Chase, half are from teams outside the behemoth organizations of Hendrick Motorsports, Joe Gibbs Racing and Team Penske.Its a slippery slope, Johnson said. I mean, I think that Gibbs and Hendrick and these bigger teams will really have to think hard about alliances that they put together.Hendrick, Johnsons team, makes engines for Chip Ganassi Racing, which employs Larson. Gibbs, Buschs boss, has an alliance with Furniture Row Racing and Truex.Stewart-Haas Racing, which has three drivers in the Chase, gets its engines from Hendrick and it has fueled a rivalry between Johnson and Kevin Harvick. But that agreement ends after the season when SHR shifts from Chevrolet to Ford, leaving for some awkward moments as the teams share information this season.The deals are in place to cut down on costs for the smaller teams and also provide overhead relief for the big teams while ensuring a healthy number of entrants, which had been declining.Ill use Stewart-Haas as an example for us. They get our best stuff, and theyre not a small organization. They have a huge engineering staff, Johnson said. So they take our best equipment, thats part of the deal, fully refined, what were racing, then their engineering staff gets to work on it and make it better.?Same thing is going on at Gibbs.?Theyre providing all that equipment to the 78 (Truex) car, and theyre smart people.?Thats pretty good, but Im going to tweak this and that, and they make it better yet.Its brought a different dynamic to the third year of the current Chase format, which calls for three rounds of elimination before the Nov. 20 finale at Homestead. Johnnson, the No.dddddddddddd 8 seed, is the highest-ranked Hendrick driver in the field.Johnson has had uncharacteristic mistakes this season as he aims for a seventh title, which would tie the record for NASCARs top circuit held by Richard Petty and Dale Earnhardt.I dont like where were at, Johnson said. Were working hard.?Theres a lot of optimism and a lot of great things happening.?We just need to deliver consistently and execute at the track.?Busch has led the most laps this season and will start Sundays race from the pole after qualifying Friday was rained out. But Busch is far from comfortable with Truex having so much success in his own Toyota.Even though were top seed, we may not be the favorite right now, Busch said. Actually, Id probably look at the 78 car for having the most raw speed here as of late. Thats the guy were probably all chasing at the moment.Busch also had praise for Larson, who won at Michigan and joins Jamie McMurray to give Ganassi two drivers in the Chase for the first time. Busch called Larson a good fantasy league pick.Hes cheap but, man, he can definitely punch out the results, Busch said. And theyve shown that the last couple of weeks of having good cars and good speed and being right there in the running for the final finish.Larson, in his third season in the Sprint Cup, is confident entering his first Chase because of his success on 1.5-mile tracks like Chicagoland.Ive ran good at most all of them in the past, specially 2014 we had a good run in the last 10 races, Larson said.?Even last year there were a couple where we did well at.?I could have won Homestead last year had that caution not come out at the end.For the competitive Busch, the evening of the field has provided more motivation to beat the likes of Truex, who had a dominating win at Charlotte.Given that were within the same organization, same team, and have all the same stuff, its on us as the 18 team, Busch said, Its on us to be able to go out there and race and get the same or better results than they can.