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How to Build a Marketing Kit that Sizzles Marketing Articles | October 30, 2009 For most businesses Shareef Miller Eagles Jersey , especially high ticket items, your opportunity to sell to your audience increases when you impress them. A marketing kit is your chance to shine, impress, motivate and sell. A m...
For most businesses JJ Arcega-Whiteside Eagles Jersey , especially high ticket items, your opportunity to sell to your audience increases when you impress them. A marketing kit is your chance to shine, impress, motivate and sell. A marketing kit goes way beyond what you can include on a business card or in a tri-fold brochure. It even expands on your sales or elevator pitch and it puts your credentials and sizzle in black and white?providing them with something to take away from a meeting or receive as a follow-up to a phone call.
Whether your market is B2C or B2B Miles Sanders Eagles Jersey , marketing kits can be powerful tools to winning over new customers and even sustaining current ones.
Marketing Kit Essentials
Folder.?First, you need a marketing kit container. This is the cover to your book, so it?s important to start off with a good first impression. You can have folders professionally printed for less using online companies such as 48 Hour Print and Vista Print. You can also start out with a professionally printed label you can apply to a nice linen pocket folder from any office supply store.
Marketing template. In order to give your marketing materials a cohesive and professional look, use a marketing template for the layout of printing your marketing materials. This is the foundation that you?ll print everything on that goes inside your marketing kit.
Unique selling proposition (USP). This is where you present the details on how you are different from your competition. What makes your company unique enough that customers should be working with you rather than your competition? When you decide what this is Andre Dillard Eagles Jersey , it?s important to think about it and word it from the point-of-view of your customers and not you as the company.
Sell them on the benefits. This is a marketing mistake most businesses make. You need to tell your customers what?s in it for them by sharing the benefits of your products or services rather than the features. A list of product or service features doesn?t sell anything. Illustrating how it relieves their pain, frees up their time and fills their needs sells all day long.
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